Your brand is your business. It is what you are, who you are and what your entire reputation depends upon.
For a great brand to resonate, engage and remain in the hearts and minds of its intended audience, it needs to be constantly monitored, especially in a digital world that’s constantly evolving.
So to really get to know your brand, we’ll organize brand immersion days where we meet you and your team, and talk to your customers on and offline.
We’ll study the competition, analyze your searchmetrics, critique your social media presence and audit your website for conversions. We’ll look at everything from color to logos, fonts to imagery, and taglines to tone of voice.
Then we’ll present our findings. We’ll talk through our concepts, and the figures and the timelines of how we can take your brand to where you want it to go. And probably beyond that, too.
Brand strategy & positioning
A clearly articulated business strategy with a view of the scale and scope of the business and how you plan to compete.
- Deep customer insights and an understanding of the evolving nature of your target market, as well as the online demand and competition.
- A clear picture of the role of your brand which will shape our strategic decisions during the brand development process.
Brand messaging & proposition
To do this, we’ll review your history, current standing and brand offering. We’ll examine every part of your company so we can take an external, objective view of how you’re communicating this.
Then we’ll get to work to determine who you are as a brand and what your audience want to hear, and then build out your brand messaging and proposition in the most innovative, efficient and cost-effective way possible.
It can take it to another level and drives sales, increases site/search traffic and set a new benchmark for future creative. It generates PR, gets social sharing and pushes your message to a wider audience and across more markets.
It’s also one of the very few communication platforms that give you the chance to talk in a way you haven’t before. These longer forms of communication and messaging create deeper, longer lasting engagement – so more people see you, understand you and develop a relationship with you. At Creative Cultures, our creative experience, visual flair and proven communication skills begin by defining the unique central theme to your campaign. This overarching concept leads the creative direction for all our marketing services to create a powerful and fully integrated marketing communication that can run for days, weeks or months.
Tone of voice
So to make sure all your communications are as rewarding, effective and valuable as possible we’ll create your own personal copy guidelines to define your own way of speaking. We’ll examine your brand personality and show how its human characteristics – inventive, disruptive, professional, friendly, expert, proactive and so on – play out in everything you say.
This tone of voice guide will show how we talk as a brand and how we don’t. It will distil our brand essence and define our brand mission statement. It will help to align our qualities and show what we speak and who we are when we speak.
Every single major brand on the planet has a clearly defined copy strategy and tone of voice. Because they know that all great relationships start with a simple conversation.
By learning more about your customers, products and services, we can deliver structured, tailored content that reflects your brand values and proposition, while still delivering the correct messages.
Creating content that is succinct and targeted will help to promote your messaging faster and more effectively, encourage user engagement and make the whole process more enjoyable. We also make sure when we create your website content SEO best practices are always observed. Writing targeted, valuable copy is the professional, structured, ordered way to present your name to the world.
By defining and creating the key components of your brand identity and bringing them together in one simple guideline document, your staff, contractors and partners will have a single deck to refer to. This will guide them and align them in maintaining a consistent brand experience across all digital touch points.
From your website and social media channels to your presentations and marketing collateral, these guidelines will educate new and existing employees, and give you solid brand foundations for the future development of your business. Brand guidelines typically include logo use and application, color breakdown and suggested use, font and typographic structure and style. And importantly, an indication of how your brand tone of voice should be applied.