Planning & management

Machine learning algorithms, audience targeting and attribution are now the reality when managing paid search campaigns. Find out how we use these features to enhance our keyword targeting, ad copy testing and bid strategies. Everything we do is designed to help you achieve better results for your marketing budget.


The Metrics Tree

The Creative Cultures Interactive Metrics Tree enables you to see how altering the metrics can affect your CPA and campaigns. It allows you to clearly understand which metrics make up the campaign CPA and how they relate to one another.

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